Search engine optimisation (SEO)

Free visitors from Google & Co.

Search Engine Results Mobile

Better placement on Google

The Search Engine Optimisation (SEO) is an attractive way to make your target group aware of your offer on the Internet. As the traffic via this channel free of charge it is very popular and the top places in the rankings on Google & Co. fiercely contested. In contrast to the paid adverts (e.g. Google Ads), the costs for SEO should therefore be seen as a long-term investment.

As a first step, we will be happy to advise you on where a A sensible investment and support you in implementing and monitoring the measures. 

Table of contents

Our search engine optimisation process

SEO for WordPress websites

Thanks to our many years of experience in search engine optimisation (SEO) for WordPress pages we know about the possibilities and challenges. The good news is: WordPress sites can generally be optimised very well for search engines such as Google. When it comes to search engine optimisation, we work with with these guiding principles:

  • No rankings without content.
  • No control without structure.
  • No success without measurement.

Prepare existing content for users and crawlers

Content (texts, images, videos, products or other offers) is of course independent of the CMS (content management system). However, the WordPress CMS helps to present the content to the user in an attractive way and to optimise the metadata. By metadata we mean, among other things

  • the title tag of the page,
  • the meta description of the page,
  • the alt tag for images and links,
  • structured data (addresses, locations, FAQ, etc.).

This metadata is important for the user, but also for the Google crawlerbecause the easier it is made for the Google crawler, the more content can be indexed become.

Structure via navigation, URLs and headings

In addition to the content, the Structure of the website a decisive success factor for successful SEO. WordPress already offers the most important functions here as standard:

  • readable and hierarchical URLs,
  • Simple labelling of headings,
  • Simple creation of menus.

With a free SEO extension (plugin) for WordPress, such as Yoast or Rank Mathfurther SEO functions for the WordPress site can be added:

  • Add metadata (especially title tag and meta description),
  • Create and submit XML sitemap,
  • Redirect from old to new URLs.

SEO tools to track changes

More contacts or more orders are of course the best thing Indication of successful SEO. However, in order to measure the effects of the measures or the current status, other tools, some of which are chargeable, must be used. We recommend the following tools to our customers for SEO-relevant websites:

  • Google Analytics (free of charge, note GDPR),
  • Search Console (free, from Google),
  • Xovi, Sistrix, Seobility or similar (for a fee).

We are also happy to train our customers in the relevant tools so that they can visualise the success themselves and derive further SEO measures.

SEO for WooCommerce shops

Large parts of SEO for websites are related to SEO for WooCommerce shops identical. Nevertheless, there are differences in the procedure and in the measurement.

Focus on product and category pages

The focus of search engine optimisation for online shops is usually on the product and category pages, i.e. pages on which the user can order something should be placed in the Google ranking. We achieve this by emphasising the following measures:

  • Structured data on product features (including FAQs where applicable),
  • informative product images including meta labelling,
  • Meaningful product description including URLs and metadata,
  • Integration of an evaluation system (reviews).

Sales directly traceable 

For websites that aim to generate leads (i.e. make contact), it is difficult or even impossible to trace the source of an enquiry. It is much easier in online shopping. Due to the Defining conversionse.g. via Google Analytics or the Google Tag Manager, paths can be traced and thus, for example, the monetary value of a visitor can be determined.

Avoid "crashing" during revisions

Whether it's a website or a shop, in both cases, when redesigning or revising, the Use of the existing rankings should be taken into account. Many website operators wonder why enquiries or orders decline after a redesign, even though the new version is much more appealing or more comprehensive.

The reason: The old URLs are still ranked in Google search or are linked from other websites.

The result: The new website shows a 404 error page and the user cannot find what they are looking for. Google will take this as a negative sign and penalise your new presence for the time being.

The solution: We create 301 redirects for every project in which existing structures (URLs) have been changed. This means that the old URL is mapped to the new URL or redirected to another useful page.

Customer testimonial selection

Customer quotes about us and our work with WordPress

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Patrick Kühne
18:59 13 May 24
The company laOlaWeb has programmed a customised WordPress plugin for me that makes my daily work much easier. After a first The work was completed within a few days. I will be contacting the company again in the future to further develop the plugin more
Thomas Kujawa
18:17 05 May 24
Small, fine web agency with smart solutions for WordPress and its own plugins, including for Personio
Rolf Dieter Hoellwarth
08:56 16 Apr 24
Conclusion after almost 6 years of cooperation with LaolaWeb: Self-built online shop from 2018 was conjured up in WooCommerce, continuously maintained, LaolaWeb created complicated product masks according to my wishes, often helped me out of trouble, provided professional online training, and now the profit in online trading has almost tripled, which is probably due in no small part to LaolaWeb. PS: As we maintain the content ourselves, LaolaWeb is not responsible for any spelling mistakes or inconsistencies in the more
Robert Schellin
09:18 04 Dec 23
laolaweb rebuilt our website in woocommerce and organised the move from magento - it worked out perfectly! very flexible, so that adjustments and problem solving are always dealt with very quickly. Full recommendation!read more
Ka Da
07:46 17 Jul 23
As an employee at WeylChem ORGANICA GmbH, I have come to know Laola Web as a reliable partner in the field of web design. Mr. Marina has made our Corporate design excellently translated for the web. A great solution was found for our product search. Changes were made quickly. We highly recommend Laola!read more
com2C com2C
13:30 03 Jul 23
Very reliable partner for web design: Always easy to reach, fast and competent. We thank you for the great cooperation!
Christian Brown
13:37 15 Jun 23
After some disappointments with other website service providers, I am really happy to have finally found the right partner in laola. Pleasant communication at eye level, direct contact persons and a lot of know-how in connection with clean implementation. I look forward to working together for a long time to more
Lisa Enders
13:26 14 Mar 23
LaOla created a visually very appealing and user:friendly website for our science project. Our contact person Manuel has always implemented change requests quickly and according to our ideas. In addition to the friendly contact, we also liked the fact that the functionality of the website was explained to us in an understandable way, so that we are now able to add new content and make changes to the website ourselves - in this way, we were also empowered and gained exciting insights into the website creation more
Nadine Prüfer
07:43 28 Feb 23
The team works quickly, gives prompt feedback and is professionally up to date. Many thanks for the pleasant cooperation.
Julia Holze
08:59 19 Sep 22
Very competent processing. The cooperation with Manuel was great. Thank you very much!
Julia Sämann
08:20 30 May 22
I had wanted an online shop with some special features. The team from laOlaWeb created the shop with WooCommerce super well and extremely quickly implemented. I felt in good hands and very well advised right from the start! All wishes and questions were dealt with promptly and in detail. I am happy about such reliable, good and competent service and can only recommend the agency!read more
Philip K.
21:24 11 Apr 22
The cooperation and implementation worked out great. I am fully satisfied.
Melanie Klein
10:34 09 Mar 22
We have completely redesigned our wordpress homepage with laOlaWeb. The collaboration with Mr. Ebert was very constructive and the implementation of the project steps took place on time according to the schedule. Structurally and technically, we are very satisfied with the result. Many thanks for the good cooperation!read more
Mike Weber
22:57 21 Feb 22
Always updates and maintains our website with WordPress, so it's time to give it 5 stars. Here's to continued good cooperation and much success for your company. Sincerely, Weberread more
Alexander Rus
10:21 15 Oct 21
Together with laOlaWeb, we recently put our website on a completely new WordPress footing. In doing so, we pushed the envelope in terms of is currently possible in WordPress. The result is a very successful relaunch in an area that could hardly be more competitive (SEO). laOlaWeb is a partner you can always rely on. I would like to take this opportunity to thank Tobias and his team very much! 😃read more
Job Centre Leipzig
11:39 21 Sep 21
The Jobcenter Leipzig would like to thank laOlaWeb for the professional creation of our homepage. Working with laOlaWeb is impressive through the direct and fast communication channels, the creative input and the expert advice on the technical implementation of ideas. Reliability and competent advice have created a trusting cooperation and resulted in a customer-oriented and modern administrative website.Thank you very much!Sabine Edner, Managing Director of the Leipzig Job Centreread more
Leon Terdevaj
12:20 25 Jun 21
We have relaunched our website with the agency. At this point, I would like to highly recommend laOlaWeb, especially with regard to Word Press. building with Elementor, SEO and optimising usability for the user. The uncomplicated, fast and reliable cooperation with Mr. Ebert and Mr. Marina delighted me! Already during the meeting I felt very well taken care of and was advised transparently and honestly. Ideas are collected together and implemented in the interest of the end customer/user. Particularly noteworthy: the result-orientation. During the conception, I felt the experience and commitment of the team. The quick empathy with the target group in order to provide them with the best experience on the site, as well as the know-how in WordPress in order to find the best technical solution in the front and back end, form the basis for an all-round successful website project. I am sustainably enthusiastic!read more
Milan Serwene
11:22 11 Mar 21
With Tobias and his team, I feel in the best of hands with my WooCommerce shop. Professional advice, super accessibility and then visible successes. That's how it has to be! Thank you very much!read more
Ingo Solbach
10:01 08 Mar 21
I took part in a WooCommerce training course online. It was very informative, no question was left unanswered, and every topic was covered. helpful solution. The competence in the area of online shop and especially WooCommerce, also for advanced users, is remarkable. Gladly again, thanks & greetings from Cologne!read more
Sascha Sommerer
06:55 12 May 20
We had our WordPress website developed by laOlaWeb. Particularly noteworthy are the fast response times and the uncomplicated communication. In addition, the agency is also available for us after going live!Many thanks to the laOlaWeb teamread more
Adventure World Tour
10:14 08 Apr 20
Very competent and helpful advice on Avada and WordPress in general. We also have a solution for various problems here that no one else could help us with! Highly recommended!read more
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