Conversion Rate Optimisation for WooCommerce
Higher turnover. From the same traffic.
We optimise your online shop’s conversion rate. For new and existing WooCommerce shops.
WOO
Experience gained from managing numerous WooCommerce shops
Concrete measures rather than gut feelings.
Same traffic. More orders.
Your shop · Example · 30 days
Conversion Rate
3.6 %
▲ previously 1.8 %
Orders
36
▲ previously 18
Visitors
1.000
Product views
640
Shopping basket
120
Orders
36
+100 %
Orders
without any further advertising budget.
Sample calculation
1,000 visitors · CVR 1.8 % → 3.6 %
01 / What is the conversion rate?
Three ways to boost turnover. One of them is the biggest.
The conversion rate (CVR) refers to the proportion of buyers out of all visitors to your shop. If you want to increase your e-commerce turnover, there are three key factors you can influence.
01
Traffic
More visitors through advertising, SEO or social media. It works – but usually requires an ongoing budget.
02
Conversion Rate
Turn more of the visitors who come anyway into buyers. In our experience, this is the most effective way to boost sales.
03
Shopping cart size
Higher turnover per order – for example, through suitable complementary and follow-on products.
30
Orders
÷
1.000
Visitors
=
3 %
Conversion Rate
„Based on our experience of managing a large number of WooCommerce shops, I can say that a very good conversion rate starts at 5 %.“
Tobias Ebert
Managing Director · laOlaWeb
A conversion does not always have to be a purchase: newsletter sign-ups, e-book downloads and enquiry forms can also be specifically targeted for growth.
02 / Measure rather than guess
Making the impact visible. Using two methods.
Any optimisation is only as good as the evidence to back it up. How you measure it depends on your traffic and your objective.
Method A — A/B test
Accurate and statistically reliable.
- Two versions are available online at the same time
- Visitors are allocated at random
- Statistically correct – but more labour-intensive
Method B — Major changes
Reach insights more quickly.
- Versions run alternately, e.g. different prices
- Versions X and Y differ significantly
- Less accurate – but quick results
03 / Leverage: Price & Offer
The price. Often the quickest way.
Pricing strategies have a direct impact on purchasing decisions. When used correctly, they pay off through lower customer acquisition costs.
Sample calculation
Visitors
100
Acquisition costs per visitor
€0.50
Total acquisition costs
€50
If the conversion rate doubles, half the number of visitors is enough to generate the same number of orders.
€25
saved – scope for a discount, free delivery or a voucher.
How price-sensitive are your customers?
High
Standard products
Books and shoes are similar in this respect. In both cases, the price is often the deciding factor when it comes to making a purchase.
Low
Customised products
People looking for something unique tend to compare less. Value and trust matter more.
Conversely
Gift items
When it comes to gifts, the conversion rate can actually increase as the price rises.
04 / Lever: Trust
More trust. Higher conversion rates.
Every purchase is preceded by questions. The more convincingly your shop answers them, the easier it is to make a decision.
Does the product meet my expectations?
Will I receive the product in time?
Can I return the product?
Will I get my money back?
That builds trust
- Professional web design
- Genuine reviews
- Product photos in a real-life setting
- Product videos
- Buyer protection schemes such as Trusted Shops
- Transparent returns policy
- Chat tool for enquiries
- Telephone support with an area code
05 / Other levers
Proximity, guidance, motivation. To help more people graduate.
01
Personal relationship
The „About Us“ page is one of the most visited pages on an online shop. Use it to build a sense of connection.
- Personal insights
- Show manufacturing processes
- Team photos
- Customer photos of the products
- Storytelling about your products
02
Optimised usability
Users should be able to find the relevant and available products quickly. A well-designed online shop guides them there.
- Clear structure and navigation
- Useful filter options
- „Similar products“
- „Additional products“
- „Popular products“
03
Build up pressure to act
A little nudge can help you make up your mind – provided it’s genuine.
- Show low stock levels
- Show how many users are viewing the product
- Countdown timers for promotions
Use sparingly. Not every product should be „only 1 left“. Credibility comes first.
06 / Get a no-obligation consultation now
Your shop has potential. We’ll find it.
You can find out more about optimising your conversion rate during a one-to-one consultation. We’ll take a look at your shop together and show you where the biggest opportunities lie.
The next step is a meeting.
Your new look. Let’s get started.
Do you already have a specific idea? Or do you simply feel that your website could do more? Tell us about it.
No obligation · personalised · direct
Tobias Ebert
Managing Director · laOlaWeb
07 / Good to know
Any questions? Good answers.
The key answers to your questions about your shop’s conversion rate.
You divide the number of orders by the number of visitors. With 1,000 visitors and 30 orders, this gives a conversion rate of 3 % (30 ÷ 1,000 = 0.03).
That depends on the sector, the product and the price. Based on our experience with a large number of WooCommerce shops, a very good conversion rate starts at 5 %.
The most reliable method is an A/B test, in which two versions are online at the same time. It’s quicker if significantly different versions are run alternately – for example, two price tiers.
No. Whilst our focus is on WooCommerce, the same principles also apply to newsletter sign-ups, e-book downloads or contact enquiries on your website.
Yes, provided they are used honestly and sparingly. Excessive pressure undermines credibility – and ultimately costs you business.
Yes. For new shops, we factor in conversion aspects right from the start. Find out more on our page about WooCommerce agency.