Theme - Programming

Agency for the programming of WordPress themes

Websites with customised WordPress themes

Programming your own WordPress theme should be a very conscious decision. The initial development of a website takes significantly longer with a customised theme than with a ready-made theme, such as the Avada theme. There is also the question of the page builder. If you want to use your own theme with WordPress' own Gutenberg Editor or, for example, with the extensive Elementor Page Builder?

Table of contents

References WordPress Theme Programming

Selection of our projects with own theme programming

Evergreen Media

Our cooperation partner Evergreen Media from Innsbruck commissioned us to create a website that meets the high requirements of an SEO agency.

Reference in detail

LVZ Continuing Education

A customised WordPress theme was developed for the Leipziger Volkszeitung (LVZ). The web design and functionality were primarily designed for smartphones. Reference in detail


A custom WordPress theme was developed for the project altkleiderspenden.de by FairWertung e.V.. The web design and functionality were primarily designed for smartphones. Reference in detail

Why programme your own theme?

With your own theme, you have maximum freedom - not only in terms of website design, but also in terms of functionality. We only recommend theme development for projects that have very high requirements in terms of technical functionality.

The danger of standard themes

The fact is that a standard theme is always a "black box" to a certain extent, i.e. due to the usually large scope of a standard theme, you never know the complete code and you also don't know how it will change in the future with updates.

If an extension or complex functionality is developed based on the existing code, this is very dangerous for the future maintenance and operation of the website with a standard theme.

Avoid unwanted conflicts

If it is already clear at the start of the project that custom plugins will have to be written in order to realise the desired functions, this is the first argument in favour of a custom theme. This is the only way to avoid unwanted conflicts between the standard theme and the self-programmed plugin.

Our experience in theme programming

Honestly, projects with their own theme development are always exciting! These projects often involve turning technically sophisticated ideas into code. In contrast to websites that are created with a standard theme, we recommend investing a lot of time in the creation of mockups for these projects. 

Avoid detours - create precise specifications

The reason for this is that a precise specification of the screens and user flows leads to detailed technical requirements. The requirements are in turn decisive for the "right" selection of programming techniques and tools (libraries, frameworks, etc.). This is the only way to avoid unnecessary and expensive detours in programming as far as possible.

Why split the project in two?

For project planning and quotation preparation, this means an intermediate step, because in projects with theme development, a solid calculation is impossible or very dangerous without knowledge of the specifications.

Advantages of customised theme programming

The biggest advantages are the flexibility already mentioned above and the certainty that conflicts with standard themes are avoided. But in our view, there are even more advantages:

  • The performance (speed of the website) is significantly higher with your own theme, as you are not dragging along any unnecessary ballast.
  • Technical search engine optimisation also works better with your own themes, as you can programme the respective elements and functions precisely (e.g. highlighting headings, inserting structured data, etc.).
  • Customised design and optimised user flows: Thanks to the absence of abstract user flows in standard themes and plug-ins and the programming of customised user flows, usability increases enormously.

Disadvantages of customised theme programming

The effort and therefore the costs are significantly higher than when implementing with a standard theme or when using the Elementor Page Builder. Other disadvantages in our view are as follows:

  • A "quick" extension of functions, e.g. through plugins, does not always work. Instead, changes to the website usually also have to be programmed.
  • Handing over to another developer or agency is critical, as important expertise is usually lost.
  • Maintaining the theme does not usually require much effort, but if there is a critical error or a conflict with a plugin, you have to find a solution yourself. In this case, there is no community to help.

Prices for theme programming

For the new development of websites with your own theme, we offer our customers a two-stage procedure. The first work package contains the analysis, design and documentation of the detailed requirements. Once the first work package has been completed, a further Fixed price offer for implementation and optimisation.

We also need a preliminary discussion or a detailed written briefing to provide you with a quote for the first part. Here you can find a Model for tender documents

In principle, our quotations are based on the estimated amount of work involved. The following prices are therefore only approximate and non-binding.

Scope of the websiteRedesign Analysis, design, requirementsRedesign Implementation and optimisationRevision with own theme (not from us)
up to 10 pagesfrom €1,500from €4,500from €2,500
up to 50 pagesfrom €2,000from € 6,500from €3,000
with shop function+ 1.000 €+ 2.000 €+ 1.000 €
Customer testimonials

About the internet agency and the project implementation

Robert Schellin
09:18 04 Dec 23
laolaweb rebuilt our website in woocommerce and organised the move from magento - it worked out perfectly! very flexible, so that adjustments and problem solving are always dealt with very quickly. Full recommendation!read more
Ka Da
07:46 17 Jul 23
As an employee at WeylChem ORGANICA GmbH, I have come to know Laola Web as a reliable partner in the field of web design. Mr. Marina has made our Corporate design excellently translated for the web. A great solution was found for our product search. Changes were made quickly. We highly recommend Laola!read more
com2C com2C
13:30 03 Jul 23
Very reliable partner for web design: Always easy to reach, fast and competent. We thank you for the great cooperation!
Christian Brown
13:37 15 Jun 23
After some disappointments with other website service providers, I am really happy to have finally found the right partner in laola. Pleasant communication at eye level, direct contact persons and a lot of know-how in connection with clean implementation. I look forward to working together for a long time to come.read more
Lisa Enders
13:26 14 Mar 23
LaOla created a visually very appealing and user:friendly website for our science project. Our contact person Manuel has always implemented change requests quickly and according to our ideas. In addition to the friendly contact, we also liked the fact that the functionality of the website was explained to us in an understandable way, so that we are now able to add new content and make changes to the website ourselves - in this way, we were also empowered and gained exciting insights into the website creation process.read more
Nadine Prüfer
07:43 28 Feb 23
The team works quickly, gives prompt feedback and is professionally up to date. Many thanks for the pleasant cooperation.
Julia Holze
08:59 19 Sep 22
Very competent processing. The cooperation with Manuel was great. Thank you very much!
Julia Sämann
08:20 30 May 22
I had wanted an online shop with some special features. The team from laOlaWeb created the shop with WooCommerce super well and extremely quickly implemented. I felt in good hands and very well advised right from the start! All wishes and questions were dealt with promptly and in detail. I am happy about such reliable, good and competent service and can only recommend the agency!read more
Philip K.
21:24 11 Apr 22
The cooperation and implementation worked out great. I am fully satisfied.
Melanie Klein
10:34 09 Mar 22
We have completely redesigned our wordpress homepage with laOlaWeb. The collaboration with Mr. Ebert was very constructive and the implementation of the project steps took place on time according to the schedule. Structurally and technically, we are very satisfied with the result. Many thanks for the good cooperation!read more
Mike Weber
22:57 21 Feb 22
Always updates and maintains our website with WordPress, so it's time to give it 5 stars. Here's to continued good cooperation and much success for your company. Sincerely, Weberread more
Alexander Rus
10:21 15 Oct 21
Together with laOlaWeb, we recently put our website on a completely new WordPress footing. In doing so, we pushed the envelope in terms of is currently possible in WordPress. The result is a very successful relaunch in an area that could hardly be more competitive (SEO). laOlaWeb is a partner you can always rely on. I would like to take this opportunity to thank Tobias and his team very much! 😃read more
Job Centre Leipzig
11:39 21 Sep 21
The Jobcenter Leipzig would like to thank laOlaWeb for the professional creation of our homepage. Working with laOlaWeb is impressive through the direct and fast communication channels, the creative input and the expert advice on the technical implementation of ideas. Reliability and competent advice have created a trusting cooperation and resulted in a customer-oriented and modern administrative website.Thank you very much!Sabine Edner, Managing Director of the Leipzig Job Centreread more
Leon Terdevaj
12:20 25 Jun 21
We have relaunched our website with the agency. At this point, I would like to highly recommend laOlaWeb, especially with regard to Word Press. building with Elementor, SEO and optimising usability for the user. The uncomplicated, fast and reliable cooperation with Mr. Ebert and Mr. Marina delighted me! Already during the meeting I felt very well taken care of and was advised transparently and honestly. Ideas are collected together and implemented in the interest of the end customer/user. Particularly noteworthy: the result-orientation. During the conception, I felt the experience and commitment of the team. The quick empathy with the target group in order to provide them with the best experience on the site, as well as the know-how in WordPress in order to find the best technical solution in the front and back end, form the basis for an all-round successful website project. I am sustainably enthusiastic!read more
Milan Serwene
11:22 11 Mar 21
With Tobias and his team, I feel in the best of hands with my WooCommerce shop. Professional advice, super accessibility and then visible successes. That's how it has to be! Thank you very much!read more
Ingo Solbach
10:01 08 Mar 21
I took part in a WooCommerce training course online. It was very informative, no question was left unanswered, and every topic was covered. helpful solution. The competence in the area of online shop and especially WooCommerce, also for advanced users, is remarkable. Gladly again, thanks & greetings from Cologne!read more
Sascha Sommerer
06:55 12 May 20
We had our WordPress website developed by laOlaWeb. Particularly noteworthy are the fast response times and the uncomplicated communication. In addition, the agency is also available for us after going live!Many thanks to the laOlaWeb teamread more
Adventure World Tour
10:14 08 Apr 20
Very competent and helpful advice on Avada and WordPress in general. We also have a solution for various problems here that no one else could help us with! Highly recommended!read more
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