REFERENCE
VIVA LA MAMA
Online shop with WooCommerce
Relaunch with WooCommerce
Viva la Mama designs, produces and sells babywearing jackets and maternity wear primarily via its own online shop. Due to the narrowly defined target group, we decided in the conception phase in favour of a strict Mobile-first approach because 90% is used for access via small screens (smartphones).
Optimum usability on the smartphone
The new WooCommerce shop was created with the page builder from Elementor created. In addition to the redesign (new logo, new fonts and colours), essential shopping functions such as filters and sorting have also been revised and optimised. The different colours of a model have been combined into one product, so users can now see which product colours are available in the lists.
During the 4 months of project implementation, new data was created via the live site. This data had to be migrated to the new system shortly before going live in order to avoid any loss of data for orders, comments, ratings, etc. All existing URLs also had to be mapped to the new URLs in order to maintain visibility in the search engines (keyword rankings).
