Redesign of the Rosenberg delicatessen online shop with WooCommerce and Elementor Pro

Rosenberg Delikatessen needed a modern, high-performance online shop to market high-quality delicatessen products. Organic fruit spreads, Organic raw food oils and other delicatessen products.

The particular challenge lay in the development of a individual product configurator, which enables customers to, personalised gift boxes and to compile these customised printing - as a combination of e-commerce, personalisation and individual printing.

This WordPress website we have with WooCommerce and the Page Builder from Elementor implemented.

Focal points of the implementation

WooCommerce online shop based on WordPress
Realisation of a high-performance WooCommerce online shop with a clear structure, scalable product architecture and user-friendly navigation. The shop was designed for growth, product range expansion and high conversion rates and was built to be technically future-proof.
Customised product configurator for gift boxes
Development of a customised product configurator, which enables users to create customised gift boxes. Customers can freely combine products, personalise gift sets and choose additional options such as customised printing/branding select. The configuration is integrated directly into the ordering process and automatically transferred to the shopping basket and ordering system.
Custom functionalities & automation
Implementation of customised logic for configuration processes, price calculation, variant control and print data creation. This creates automated processes between the front end, shopping basket, order management and production processes.
Pixel-perfect design realisation
The entire layout was exactly according to design template implemented. Typography, colours, spacing, imagery and interaction elements were implemented in detail to ensure a consistent brand effect and a high-quality visual appearance.
SEO & performance optimisation
Technical and content SEO optimisation with a focus on visibility in the organic and delicatessen segment. This includes SEO-friendly URLs, structured data, optimised product pages, core web vitals optimisation, fast loading times and a clean indexing and category structure.

Result

rosenberg-delikatessen.de is an e-commerce platform that combines high-quality organic products, individualisation, personalisation and technical complexity.