Case study · Redesign
ImLot Consulting: Redesign using WordPress and Elementor.
A new content structure, a distinctive visual style and an SEO-friendly layout – for a consultancy that keeps executives and organisations on track.
Built with Elementor Pro
From us, as an official Elementor Agency Partner.
Live on imlot-consult.de
Coaching & Management Consultancy
Customer
ImLot Consulting
Industry
Coaching & Consultancy
Project
Redesign & new content
Technology
WordPress · Elementor Pro
Focus
Structure · Visual Language · SEO
01 / The project
On a lackadaisical performance to provide clear advice.
For ImLot Consulting, we have completely overhauled the existing WordPress website and transformed it into a modern, search-engine-optimised corporate website.
The previous website had little content, no clear structure and an inconsistent visual style. The aim of the relaunch was to present the consultancy services clearly, build trust and strengthen the company’s digital positioning.
Building on the existing technical WordPress structure, the website was redesigned in terms of content, design and concept: We have completely reworked the content structure, visual style and design concept.
This WordPress website we have used the Page Builder from Elementor implemented.
Co-operation
Relatable rather than interchangeable
laOlaWeb helped me design my website. We worked together exceptionally well, on an equal footing. They understood my requirements very quickly and implemented them brilliantly. I also received excellent advice for future adjustments. That was outstanding. I am extremely satisfied with the result.
Anne Sehrer
Managing Director, ImLot Consulting
02 / Key areas of implementation
Eight building blocks for the new website.
01
New content structure
A few scattered pages were transformed into a logically structured website with clear entry points: Home, Services, About Us and Contact.
02
Clearly structured service pages
Coaching, resilience training, strategy development and business succession each have their own page explaining the topic step by step.
03
Complex topics explained in a way that’s easy to understand
The advice topics are presented in such a way that visitors can quickly get an overview and identify which service is best suited to their situation.
04
A distinctive visual style
A recurring maritime theme echoes the name „Im Lot“: staying on course, maintaining balance, steering together. This replaces generic stock photos.
05
New design concept
A deep petrol blue as a calm base colour, with orange used to highlight key messages. Clear typography in capital letters creates a confident, professional look.
06
Building trust
The focus is on the benefits, how the collaboration works and the person behind the consultancy – which is crucial for a service based on trust.
07
SEO from the very beginning
A clean page structure, relevant keywords for each service page and a clear heading hierarchy ensure good discoverability.
08
Fast and responsive
Short loading times and a well-designed mobile layout make the site a pleasure to use on all devices.
Contact
Welcoming rather than formal
03 / Result
A performance that shows character.
The result is a clear, trustworthy brand identity that showcases ImLot Consulting’s positioning online.
The website was designed to be SEO-friendly right from the start. Clearly structured service pages, relevant keywords and a well-organised site architecture ensure the site is easy to find. Fast loading times and the responsive design make the site a pleasure to use on all devices.
Even after the launch, we will continue to support ImLot Consulting with website updates and maintenance.
UnderstandableConsultancy topics explained clearly
FindableSEO structure right from the start
TrustworthyA distinctive visual style, a clear stance
The next step is a meeting.
Your new look. Let’s get started.
Do you already have a specific idea? Or do you simply feel that your website could do more? Tell us about it.
No obligation · personalised · direct
Tobias Ebert
Managing Director · laOlaWeb