Case Study · Website & Online Shop
FairWertung: Relaunch with WooCommerce and Elementor.
A new association website and an online shop for two customer groups – publicly accessible to anyone interested, with restricted access for members. For the national umbrella organisation for charitable second-hand clothing collectors.
Built using Elementor Pro & WooCommerce
From us, as an official Elementor Agency Partner.
Live on fairwertung.de
Umbrella Organisation e.V. · Essen
Customer
FairWertung e.V. umbrella organisation.
Industry
Charitable organisation
Project
Redesign & Online Shop
Technology
WordPress · Elementor Pro · WooCommerce
Shop
B2C & Members’ Shop
01 / The project
An association, two target groups.
The umbrella organisation FairWertung e.V. commissioned us to redesign its website.
FairWertung is the nationwide network of charitable organisations that collect second-hand clothing. The website must therefore fulfil two purposes simultaneously: it informs the public about issues and positions relating to clothing donations – and it serves as a working platform for the member organisations.
In addition to the fundamental redesign using WordPress, the Development of an online shop for various customer groups (B2B and B2C) plays a crucial role.
The WordPress website we have used the Page Builder from Elementor and the e-commerce plugin WooCommerce implemented.
Home page
A clear message, a clear introduction
We implemented a platform project with the agency. The advice was professional. The implementation was quick. We would like to emphasise the good personal cooperation with Mr Ebert, who supported us patiently, competently and in word and deed at all times.
Thomas Ahlmann
Managing Director, FairWertung e.V. umbrella organisation.
02 / Key areas of implementation
Eight building blocks for the website and online shop.
01
Redesign of the association’s website
A fresh, understated design in the association’s colours. The ‘News’, ‘Issues & Positions’, ‘About Us’ and ‘Academy’ sections are clearly organised and accessible from any page.
02
Online shop with WooCommerce
Leaflets, themed booklets and teaching materials can be ordered directly via the website – fully integrated into WordPress, without the need for an external shop system.
03
Two customer groups, one shop
Prospective customers and club members make purchases via the same system. The product range and terms and conditions depend on the respective customer group (B2C and B2B).
04
Members-only shop
Club members can log in to gain access to their own shop area, which contains materials intended solely for member organisations.
05
Materials clearly organised
A product overview featuring categories such as themed booklets or leaflets helps you find the right product quickly – even as the range expands.
06
Variants rather than individual products
Items in different versions are displayed as product variants. This keeps the shop streamlined and makes it easy to manage.
07
Editable with Elementor
The association’s team manages news, policy statements and shop products independently. The layout remains stable and consistent throughout.
08
Responsive design
The website and online shop are fully optimised for smartphones, tablets and desktops – from the moment you first visit the site right through to completing your order.
Shop
Materials by category
03 / Result
Find out more and place an order in one place.
The result is a modern association website that seamlessly combines public relations and member services.
The integrated WooCommerce shop replaces manual ordering processes. Members can find their materials in a dedicated, secure area, whilst prospective customers can order publicly available booklets directly online.
The association also runs the altkleiderspenden.de portal, which we also developed.
Two target groupsThe public and members in a single system
Members’ ShopSecure area with its own range of products
Easy to look after yourselfNews and products without an agency
The next step is a meeting.
Your new look. Let’s get started.
Do you already have a specific idea? Or do you simply feel that your website could do more? Tell us about it.
No obligation · personalised · direct
Tobias Ebert
Managing Director · laOlaWeb