Reference · Avada website
Enertec: Avada website as a lead generation tool.
A new WordPress website for a Swiss manufacturer of load cells – featuring detailed product pages and a tailored keyword strategy.
Built using the Avada theme
Implemented once again using Avada at the client’s request.
Live on enertec.ch
Force measurement technology · Switzerland
Customer
Enertec Engineering AG
Industry
Force measurement technology
Project
New website
Technology
WordPress · Avada
Markets
Switzerland & Germany
01 / The project
Speciality products, explained clearly.
Enertec Engineering AG from Switzerland is a leading and very innovative manufacturer of load cells with a wide range of force transducers.
About the new WordPress website The aim is to enable potential customers to familiarise themselves with the scope of Enertec’s services.
As the client already had a website based on the Avada theme, it was his an express wish to use this premium theme again.
Products
Technology down to the last detail
The task
Inform potential customers about the range of services on offer – and turn the website into a lead generation tool for both large and small customers.
Enertec Engineering AG
New website
02 / Key areas of implementation
Six building blocks to attract more enquiries.
01
Products down to the last detail
The comprehensive product information, including all technical details, is presented in a clear and organised manner.
02
Application & Field of Use
As well as the technical specifications, each product page explains what the product is used for and where it is used.
03
The website as a lead generation tool
Prospective customers should get in touch first so that Enertec can fully understand their requirements – ideal for both large and small customers.
04
Market and Target Audience Analysis
We analysed the market, customers and industry requirements before turning our attention to the structure and content.
05
Keywords for Switzerland and Germany
The terminology used in Germany differs in some respects from that used in Switzerland. The keywords were selected in consultation with the client.
06
Avada, as requested by the client
As Enertec was already using Avada, the new website was once again built using the premium theme.
Mobile
On all devices
03 / Result
From the visitor to the customer.
The website encourages prospective customers to get in touch – making it a lead generation tool for Enertec.
The products are very specialised, but they are not unique. That is why we analysed the market, the customers and the industry’s requirements, and worked with the client to select the right keywords – particularly as some of the terms used in Germany differ from those used in Switzerland.
Business developmentEnquiries instead of a shopping basket
In detailTechnology, application, use
KeywordsAdapted for Switzerland and Germany
The next step is a meeting.
Your new look. Let’s get started.
Do you already have a specific idea? Or do you simply feel that your website could do more? Tell us about it.
No obligation · personalised · direct
Tobias Ebert
Managing Director · laOlaWeb