Reference · Online shop
Viva la Mama: Relaunch with WooCommerce and Elementor.
An online shop for baby-wearing jackets and maternity wear – consistently ‘mobile first’, as over 90 % of visits come via smartphone.
Built using Elementor Pro & WooCommerce
From us, as an official Elementor Agency Partner.
Live on vivalamama.de
Baby-carrying jackets & maternity wear
Customer
Viva la Mama
Industry
Maternity wear
Project
Relaunch & Redesign
Technology
WordPress · WooCommerce · Elementor
Approach
Mobile First
01 / The project
Designed for the small screen.
Viva la Mama designs, manufactures and sells baby-wearing jackets and maternity wear – mainly through its own online shop.
Given the narrow target audience, we opted for a a strict ‘mobile-first’ approach decided, as over 90 % of visits are made via smartphone.
The new WooCommerce-Shop was created using the Page Builder from Elementor created.
Product details
All colours at a glance
The task
Build a shop that works perfectly on smartphones – because over 90 % of visits come from there.
Viva la Mama
Relaunch
02 / Key areas of implementation
Six building blocks for the relaunch.
01
Strictly Mobile First
The concept, layout and user interface were initially developed for smartphones – the platform where the target audience shops.
02
Complete redesign
A new logo, new typefaces and new colours give the brand a fresh, consistent look.
03
Filters & Sorting
Key shopping features such as filters and sorting have been revamped and optimised.
04
Paints as a product
The colours of a model are grouped together into a single product – you can see which colours are available right from the lists.
05
Data migration prior to going live
Orders, comments and reviews from the project period were transferred to the new system shortly before it went live.
06
URL mapping for SEO
All existing URLs have been mapped to the new URLs to ensure that keyword rankings are maintained.
Home page
Designed with a ‘mobile-first’ approach
03 / Result
New shop, No losses.
During the four months the project was being implemented, orders, comments and reviews continued to come in on the old website.
We migrated this data to the new system shortly before it went live – without any data loss. All existing URLs were mapped to the new URLs to ensure that visibility in search engines was maintained.
Mobile FirstFor over 90 % smartphone visits
Without any loss of dataMigration just before going live
Rankings securedClean URL mapping
The next step is a meeting.
Your new look. Let’s get started.
Do you already have a specific idea? Or do you simply feel that your website could do more? Tell us about it.
No obligation · personalised · direct
Tobias Ebert
Managing Director · laOlaWeb