{"id":10759,"date":"2022-07-19T15:01:29","date_gmt":"2022-07-19T13:01:29","guid":{"rendered":"https:\/\/laolaweb.com\/?p=10759"},"modified":"2025-04-14T14:15:51","modified_gmt":"2025-04-14T12:15:51","slug":"migration-to-google-analytics-4","status":"publish","type":"post","link":"https:\/\/laolaweb.com\/en\/migration-zu-google-analytics-4\/","title":{"rendered":"Migration to Google Analytics 4"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10759\" class=\"elementor elementor-10759\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cef593c e-flex e-con-boxed e-con e-parent\" data-id=\"cef593c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cf61ec e-con-full e-flex e-con e-child\" data-id=\"2cf61ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d327b elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"83d327b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Migration to Google Analytics 4<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f988a24 elementor-widget elementor-widget-heading\" data-id=\"f988a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do I need to bear in mind for the big upgrade?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55226c8 e-con-full e-flex e-con e-child\" data-id=\"55226c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b6dbd elementor-widget elementor-widget-image\" data-id=\"d1b6dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/Google-Analytics-Logo-2019-present.png\" class=\"attachment-full size-full wp-image-10795\" alt=\"\" srcset=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/Google-Analytics-Logo-2019-present.png 2560w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/Google-Analytics-Logo-2019-present-300x169.png 300w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/Google-Analytics-Logo-2019-present-1024x576.png 1024w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/Google-Analytics-Logo-2019-present-768x432.png 768w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/Google-Analytics-Logo-2019-present-1536x864.png 1536w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/Google-Analytics-Logo-2019-present-2048x1152.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d0d22b e-flex e-con-boxed e-con e-parent\" data-id=\"8d0d22b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f48d6f elementor-widget elementor-widget-heading\" data-id=\"8f48d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">What is it about<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c122c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7c122c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From July 2023, Google will switch off the collection of data in Google Universal Analytics and only use the new <a title=\"Google Analytics 4\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" rel=\"\">Google Analytics 4<\/a> use. Therefore, it is important to switch to the new Analytics as soon as possible. In the following article, we show you what to look out for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d675f00 backgroundbox e-flex e-con-boxed e-con e-parent\" data-id=\"d675f00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d99a71 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1d99a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Count hits with Google Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d6c3a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42d6c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a title=\"Google Analytics\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" rel=\"\">Google Analytics<\/a> counts the hits of visitors to your website and offers extensive analysis options for this. In connection with other Google services such as Google Ads, you can <a href=\"https:\/\/laolaweb.com\/en\/online-shop-development\/\">Online shops<\/a> measure the success of their campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e7cf4 e-flex e-con-boxed e-con e-parent\" data-id=\"60e7cf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d74bc50 e-con-full e-flex e-con e-child\" data-id=\"d74bc50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178016d elementor-widget elementor-widget-heading\" data-id=\"178016d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's new in Google Analytics 4?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c041ee8 elementor-widget elementor-widget-text-editor\" data-id=\"c041ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Some highlights of the new version:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c7851 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"39c7851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">the new Consent Mode collects additional data per user, e.g. also the scrolling behaviour<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">New visualisations of collected data, including as freely configurable funnels, pivot tables and control diagrams<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AI-driven data analysis that can automatically complete incomplete data sets<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Standard anonymisation of all recorded accesses<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data protection-compatible collection, since according to Google, data can also be collected without a cookie.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6966a8a elementor-widget elementor-widget-heading\" data-id=\"6966a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What should I pay attention to when upgrading?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf197b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8cf197b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike previous Analytics upgrades, this time none of the previously collected data can be transferred. Therefore, a new Google Analytics 4 property must first be filled with new data. <strong>For this reason, we recommend a changeover sooner rather than too late.<\/strong> This gives the tool the chance to collect data long before the Google Universal Analytics collection is switched off.<\/p><p>From a simultaneous recording in GA3 and GA4 <strong>Google itself advises against<\/strong>. The data would then get mixed up and probably be incomplete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79ad79d e-flex e-con-boxed e-con e-parent\" data-id=\"79ad79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0707652 e-con-full e-flex e-con e-child\" data-id=\"0707652\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99627ae elementor-widget elementor-widget-image\" data-id=\"99627ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/update-g2d756a636_640.png\" class=\"attachment-medium_large size-medium_large wp-image-10830\" alt=\"\" srcset=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/update-g2d756a636_640.png 640w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/update-g2d756a636_640-300x200.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b16d13 e-con-full e-flex e-con e-child\" data-id=\"0b16d13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a493d elementor-widget elementor-widget-heading\" data-id=\"64a493d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recommended procedure for the changeover<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e394f elementor-widget elementor-widget-text-editor\" data-id=\"f3e394f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Set up a <b>Test system <\/b>of your project, if not already available.<\/li><li>Take the migration <b>as described below<\/b> before.<\/li><li><b>Configure <\/b>Go through the GA4 property completely. Adjust the views as you need them.<\/li><li><b>Testing <\/b>accesses by own calls of the test system and check the views in GA4.<\/li><li>If everything fits, switch on the <b>Live system<\/b> of your projects to GA4.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a8e8e8 e-flex e-con-boxed e-con e-parent\" data-id=\"7a8e8e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-93310a4 e-flex e-con-boxed e-con e-child\" data-id=\"93310a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f8bce elementor-widget elementor-widget-heading\" data-id=\"c9f8bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make migration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebcaa29 elementor-widget elementor-widget-text-editor\" data-id=\"ebcaa29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>\u00a0Call <b>Google Analytics<\/b> as usual: <a title=\"Google Analytics\" href=\"https:\/\/analytics.google.com\/analytics\/\" rel=\"\">https:\/\/analytics.google.com\/analytics\/<\/a><\/li><li>Call the <b>Administration <\/b>as shown in the screenshot at the top right.<\/li><li>Select the <b>Property <\/b>that you want to migrate.<\/li><li>Call the \"<b>Assisent to set up a GA4 property at<\/b>\".<\/li><li>Click \"<b>Start now<\/b>\" in the box \"I want to create a new Google Analytics 4 property\".<\/li><li>Afterwards again \"<b>Create Property<\/b>\" click.<\/li><li>This means that the GA4 property is based on the GA3 property. <b>created<\/b>. You can open it via the button \"Call GA4-Property\".<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827346f elementor-widget elementor-widget-image\" data-id=\"827346f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"774\" height=\"251\" src=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/scrhitt-4-einrichten.png\" class=\"attachment-large size-large wp-image-10809\" alt=\"\" srcset=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/scrhitt-4-einrichten.png 774w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/scrhitt-4-einrichten-300x97.png 300w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/scrhitt-4-einrichten-768x249.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1c02d2 e-con-full e-flex e-con e-child\" data-id=\"e1c02d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6806bc elementor-widget elementor-widget-image\" data-id=\"d6806bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"562\" src=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/schritt-2-verwaltung-pixelt.png\" class=\"attachment-large size-large wp-image-10805\" alt=\"\" srcset=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/schritt-2-verwaltung-pixelt.png 326w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/schritt-2-verwaltung-pixelt-174x300.png 174w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d68c7 e-flex e-con-boxed e-con e-parent\" data-id=\"39d68c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1787486 elementor-widget elementor-widget-heading\" data-id=\"1787486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics terms briefly explained<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85cfc4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"85cfc4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>GA3 \/ GA4<br \/><\/strong>GA3 is the short name for the old <em>Google Universal Analytics<\/em>.<br \/>GA4 designates the new <em>Google Analytics 4<\/em>.<\/p><p><strong>Measurement ID<\/strong><br \/>Designates the G-tag via which the events of a page are reported to Google (formerly UA code).<\/p><p><strong>Events<\/strong><br \/>An event is an action of a user in the website (page view, scrolling, playing a video, etc.).<\/p><p><strong>Parameter<\/strong><br \/>An event can have various parameters that define the event. Examples are the URL when a page is opened, the duration of scrolling or which video is played.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef3c1a e-flex e-con-boxed e-con e-parent\" data-id=\"5ef3c1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f05bb elementor-widget elementor-widget-heading\" data-id=\"f2f05bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customise capture in WordPress<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc6043 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bbc6043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As soon as the GA4 property exists, you can also adjust the setting in WordPress. The required <b>Measurement ID<\/b> can be set in Google Analytics in the <strong>Property<\/strong> at <strong>Data streams<\/strong> read out.<\/p><p>Insert them into WordPress in the respective plugin used, which provides the Google Analytics code for the website. Plugins like <a title=\"Borlabs\" href=\"https:\/\/de.borlabs.io\/\" rel=\"\">Borlabs <\/a>have been supporting the new measurement ID for quite some time.<\/p><p>As soon as the new measurement ID is stored in WordPress, you can test the call and the recording of accesses. To do this, open the website in a browser window in private mode and check the call in Google Analytics under <strong>Reports &gt; Real time<\/strong>. Tip: wait a moment until the call is displayed there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49a7e3d e-flex e-con-boxed e-con e-parent\" data-id=\"49a7e3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d03803 e-con-full e-flex e-con e-child\" data-id=\"4d03803\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0fcf5b elementor-widget elementor-widget-heading\" data-id=\"f0fcf5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make configuration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d66d4c elementor-widget elementor-widget-text-editor\" data-id=\"9d66d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We recommend making the following adjustments in the configuration of the GA4 property. Depending on your project, you may need to consider further settings. <a title=\"Contact laOlaWeb\" href=\"\/en\/contact\/\" rel=\"\">Feel free to contact us if you need support<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f87780 elementor-widget elementor-widget-heading\" data-id=\"8f87780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data collection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c857ff elementor-widget elementor-widget-text-editor\" data-id=\"8c857ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>Data collection<\/strong> must be activated once for each property. To do this, call up the setup wizard and there the item \"<em>Activate Google Signals<\/em>\"button. Google will then guide you through the steps to activate it.<\/p><p><em>Tip:<\/em> At the same point, also confirm the entry of the <strong>User data collection<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe1f9c elementor-widget elementor-widget-heading\" data-id=\"ffe1f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788d05e elementor-widget elementor-widget-text-editor\" data-id=\"788d05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The conversion funnel from GA3 no longer exists. In GA4, however, you can set it up manually. To do this go to <strong>Explore <\/strong>in the menu on the left and create a new funnel. First remove all entries in the section Segments, Segment comparisons, Breakdown and Steps. Then create a new funnel in the sections <strong>Steps<\/strong> to the same ones that were already stored in GA3. The following entries must be made for each step:<\/p><ul><li>Event <em>page_view<\/em><\/li><li>Parameter <em>page_location<\/em><\/li><li>take the value from GA3 as the value (e.g. <em>\/warenkorb\/<\/em> for the shopping cart view)<\/li><\/ul><div><i>Tip:<\/i> Do not make these settings until at least 24 hours after setting up the GA4 property and your first calls to the website. Only then will the required events be available.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95963fb elementor-widget elementor-widget-heading\" data-id=\"95963fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect GA3 with GA4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec603a7 elementor-widget elementor-widget-text-editor\" data-id=\"ec603a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The advantage of the connection is that GA4 can adopt configurations from GA3 in some sections (e.g. for conversion targets).<\/p><p>To set this up, go to GA4 under Manage &gt; Property &gt; Data Streams to \"<em>Connected tags<\/em>\". There you enter the UA code of GA3 in the left field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f75abe e-con-full e-flex e-con e-child\" data-id=\"9f75abe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c035d elementor-widget elementor-widget-image\" data-id=\"37c035d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"313\" src=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/ga4-menu.png\" class=\"attachment-full size-full wp-image-10813\" alt=\"Google Analytics 4 Menu\" srcset=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/ga4-menu.png 240w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/ga4-menu-230x300.png 230w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a89eb4c elementor-widget elementor-widget-image\" data-id=\"a89eb4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"624\" src=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/trichter_schritte.png\" class=\"attachment-large size-large wp-image-10814\" alt=\"\" srcset=\"https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/trichter_schritte.png 646w, https:\/\/laolaweb.com\/wp-content\/uploads\/2022\/07\/trichter_schritte-300x290.png 300w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50d3d62 e-flex e-con-boxed e-con e-parent\" data-id=\"50d3d62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7dd239 elementor-widget elementor-widget-heading\" data-id=\"b7dd239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips for handling Google Analytics 4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2278551 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2278551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After setting up, it is essential to look through the <em>Administration<\/em> of the property in Analytics. Here, for example, under <strong>Furnishing assistance<\/strong> a to-do list that should be ticked off individually.<\/p><p>Don't be surprised if Google initially tells you that no data has been collected. This is due to the time-delayed collection. At the latest <strong>after 48 hours<\/strong> the hint should no longer come.<\/p><p>At <strong>Data streams <\/strong>you can define which analyses are carried out in the stream settings. Among other things, scrolling processes are also recorded here. This can be switched on and off here.<\/p><p>One should also look under <strong>Data settings <\/strong>&gt; <strong>Data collection <\/strong>note the data protection-relevant information. Here, for example, you can also exclude the collection of data from certain countries and generally agree to the collection of user data.<\/p><p>Also recommended: configure under <strong>Data Streams &gt; Stream &gt; Tag Configuration<\/strong>which domains are allowed to use the G-tag. Even though GA4 now has very good anti-spam mechanisms, you can still increase security somewhat in this way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88793ec e-flex e-con-boxed e-con e-parent\" data-id=\"88793ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9edd8 elementor-widget elementor-widget-heading\" data-id=\"bd9edd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We will be happy to advise you on this topic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2b7b6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cf2b7b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Migration zu Google Analytics 4 Was ist zu beachten beim gro\u00dfen Upgrade? Worum geht es Ab Juli 2023 wird Google die Erfassung von Daten in Google Universal Analytics abschalten und nur noch das neue Google Analytics 4 verwenden. Daher gilt es zeitnah auf das neue Analytics umzustellen. Wir zeigen im folgenden Beitrag worauf zu achten [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10759","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Migration zu Google Analytics 4<\/title>\n<meta name=\"description\" content=\"Was ist zu beachten beim Upgrade auf Google Analytics 4? 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