{"id":22039,"date":"2026-09-28T11:15:45","date_gmt":"2026-09-28T11:15:45","guid":{"rendered":"https:\/\/laolaweb.com\/?page_id=22039"},"modified":"2026-09-28T11:15:45","modified_gmt":"2026-09-28T11:15:45","slug":"imlot-consulting-elementor-case-study","status":"publish","type":"page","link":"https:\/\/laolaweb.com\/en\/agentur\/referenzen\/imlot-consulting-elementor-referenz\/","title":{"rendered":"ImLot Consulting \u2013 Elementor Case Study"},"content":{"rendered":"
Case study \u00b7 Redesign<\/h6>

ImLot Consulting: Redesign using WordPress and Elementor.<\/mark><\/h1>

A new content structure, a distinctive visual style and an SEO-friendly layout \u2013 for a consultancy that keeps executives and organisations on track.<\/p>

View website \u2197<\/a><\/div>
Enquire about a similar project \u2192<\/a><\/div><\/div><\/div>
\"Elementor<\/figure>

Built with Elementor Pro<\/strong>
From us, as an official Elementor Agency Partner.<\/p><\/div><\/div>

Live on imlot-consult.de<\/p>

\"The<\/figure>
\"ImLot<\/figure>

Coaching & Management Consultancy<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\n\n

Customer<\/p>

ImLot Consulting<\/strong><\/p><\/div>

Industry<\/p>

Coaching & Consultancy<\/strong><\/p><\/div>

Project<\/p>

Redesign & new content<\/strong><\/p><\/div>

Technology<\/p>

WordPress \u00b7 Elementor Pro<\/strong><\/p><\/div>

Focus<\/p>

Structure \u00b7 Visual Language \u00b7 SEO<\/strong><\/p><\/div><\/div><\/section>\n\n

01 \/ The project<\/h6>

On a lackadaisical performance to provide clear advice.<\/mark><\/h2>

For ImLot Consulting, we have completely overhauled the existing WordPress website and transformed it into a modern, search-engine-optimised corporate website.<\/p>

The previous website had little content, no clear structure and an inconsistent visual style. The aim of the relaunch was to present the consultancy services clearly, build trust and strengthen the company\u2019s digital positioning.<\/p>

Building on the existing technical WordPress structure, the website was redesigned in terms of content, design and concept<\/strong>: We have completely reworked the content structure, visual style and design concept.<\/p>

This WordPress website<\/a> we have used the Page Builder from Elementor<\/a> implemented.<\/p><\/div>

\"\u2018Collaboration\u2019<\/figure>

Co-operation<\/strong>
Relatable rather than interchangeable<\/p><\/div><\/div><\/div><\/div><\/section>\n\n

laOlaWeb helped me design my website. We worked together exceptionally well, on an equal footing. They understood my requirements very quickly and implemented them brilliantly. I also received excellent advice for future adjustments. That was outstanding. I am extremely satisfied with the result.<\/p>Anne Sehrer<\/strong>
Managing Director, ImLot Consulting<\/cite><\/blockquote><\/div><\/section>\n\n

02 \/ Key areas of implementation<\/h6>

Eight building blocks for the new website.<\/mark><\/h2>

01<\/p>

New content structure<\/h3>

A few scattered pages were transformed into a logically structured website with clear entry points: Home, Services, About Us and Contact.<\/p><\/div>

02<\/p>

Clearly structured service pages<\/h3>

Coaching, resilience training, strategy development and business succession each have their own page explaining the topic step by step.<\/p><\/div>

03<\/p>

Complex topics explained in a way that\u2019s easy to understand<\/h3>

The advice topics are presented in such a way that visitors can quickly get an overview and identify which service is best suited to their situation.<\/p><\/div>

04<\/p>

A distinctive visual style<\/h3>

A recurring maritime theme echoes the name \u201eIm Lot\u201c: staying on course, maintaining balance, steering together. This replaces generic stock photos.<\/p><\/div>

05<\/p>

New design concept<\/h3>

A deep petrol blue as a calm base colour, with orange used to highlight key messages. Clear typography in capital letters creates a confident, professional look.<\/p><\/div>

06<\/p>

Building trust<\/h3>

The focus is on the benefits, how the collaboration works and the person behind the consultancy \u2013 which is crucial for a service based on trust.<\/p><\/div>

07<\/p>

SEO from the very beginning<\/h3>

A clean page structure, relevant keywords for each service page and a clear heading hierarchy ensure good discoverability.<\/p><\/div>

08<\/p>

Fast and responsive<\/h3>

Short loading times and a well-designed mobile layout make the site a pleasure to use on all devices.<\/p><\/div><\/div><\/div><\/section>\n\n

\"Mobile<\/figure>

Contact<\/strong>
Welcoming rather than formal<\/p><\/div><\/div>

03 \/ Result<\/h6>

A performance that shows character.<\/mark><\/h2>

The result is a clear, trustworthy brand identity that showcases ImLot Consulting\u2019s positioning online.<\/p>

The website was designed to be SEO-friendly right from the start. Clearly structured service pages, relevant keywords and a well-organised site architecture ensure the site is easy to find. Fast loading times and the responsive design make the site a pleasure to use on all devices.<\/p>

Even after the launch, we will continue to support ImLot Consulting with website updates and maintenance.<\/p>

Understandable<\/strong>Consultancy topics explained clearly<\/p>

Findable<\/strong>SEO structure right from the start<\/p>

Trustworthy<\/strong>A distinctive visual style, a clear stance<\/p><\/div>

View website \u2197<\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n\n
04 \/ Services<\/h6>

Your project? Here\u2019s what we can do for you.<\/mark><\/h2>

\u2190 View all references<\/a><\/p><\/div>