{"id":22038,"date":"2026-09-28T11:15:45","date_gmt":"2026-09-28T11:15:45","guid":{"rendered":"https:\/\/laolaweb.com\/?page_id=22038"},"modified":"2026-09-28T11:15:45","modified_gmt":"2026-09-28T11:15:45","slug":"fairwertung-elementor-reference","status":"publish","type":"page","link":"https:\/\/laolaweb.com\/en\/agentur\/referenzen\/fairwertung-elementor-referenz\/","title":{"rendered":"FairValue \u2013 Elementor Reference"},"content":{"rendered":"
Case Study \u00b7 Website & Online Shop<\/h6>

FairWertung: Relaunch with WooCommerce and Elementor.<\/mark><\/h1>

A new association website and an online shop for two customer groups \u2013 publicly accessible to anyone interested, with restricted access for members. For the national umbrella organisation for charitable second-hand clothing collectors.<\/p>

View website \u2197<\/a><\/div>
Enquire about a similar project \u2192<\/a><\/div><\/div><\/div>
\"Elementor<\/figure>

Built using Elementor Pro & WooCommerce<\/strong>
From us, as an official Elementor Agency Partner.<\/p><\/div><\/div>

Live on fairwertung.de<\/p>

\"FairWertung<\/figure>
\"FairValuation\"<\/figure>

Umbrella Organisation e.V. \u00b7 Essen<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\n\n

Customer<\/p>

FairWertung e.V. umbrella organisation.<\/strong><\/p><\/div>

Industry<\/p>

Charitable organisation<\/strong><\/p><\/div>

Project<\/p>

Redesign & Online Shop<\/strong><\/p><\/div>

Technology<\/p>

WordPress \u00b7 Elementor Pro \u00b7 WooCommerce<\/strong><\/p><\/div>

Shop<\/p>

B2C & Members\u2019 Shop<\/strong><\/p><\/div><\/div><\/section>\n\n

01 \/ The project<\/h6>

An association, two target groups.<\/mark><\/h2>

The umbrella organisation FairWertung e.V. commissioned us to redesign its website.<\/p>

FairWertung is the nationwide network of charitable organisations that collect second-hand clothing. The website must therefore fulfil two purposes simultaneously: it informs the public about issues and positions relating to clothing donations \u2013 and it serves as a working platform for the member organisations.<\/p>

In addition to the fundamental redesign using WordPress, the Development of an online shop for various customer groups<\/strong> (B2B and B2C) plays a crucial role.<\/p>

The WordPress website<\/a> we have used the Page Builder from Elementor<\/a> and the e-commerce plugin WooCommerce<\/a> implemented.<\/p><\/div>

\"Mobile<\/figure>

Home page<\/strong>
A clear message, a clear introduction<\/p><\/div><\/div><\/div><\/div><\/section>\n\n

We implemented a platform project with the agency. The advice was professional. The implementation was quick. We would like to emphasise the good personal cooperation with Mr Ebert, who supported us patiently, competently and in word and deed at all times.<\/p>Thomas Ahlmann<\/strong>
Managing Director, FairWertung e.V. umbrella organisation.<\/cite><\/blockquote><\/div><\/section>\n\n

02 \/ Key areas of implementation<\/h6>

Eight building blocks for the website and online shop.<\/mark><\/h2>

01<\/p>

Redesign of the association\u2019s website<\/h3>

A fresh, understated design in the association\u2019s colours. The \u2018News\u2019, \u2018Issues & Positions\u2019, \u2018About Us\u2019 and \u2018Academy\u2019 sections are clearly organised and accessible from any page.<\/p><\/div>

02<\/p>

Online shop with WooCommerce<\/h3>

Leaflets, themed booklets and teaching materials can be ordered directly via the website \u2013 fully integrated into WordPress, without the need for an external shop system.<\/p><\/div>

03<\/p>

Two customer groups, one shop<\/h3>

Prospective customers and club members make purchases via the same system. The product range and terms and conditions depend on the respective customer group (B2C and B2B).<\/p><\/div>

04<\/p>

Members-only shop<\/h3>

Club members can log in to gain access to their own shop area, which contains materials intended solely for member organisations.<\/p><\/div>

05<\/p>

Materials clearly organised<\/h3>

A product overview featuring categories such as themed booklets or leaflets helps you find the right product quickly \u2013 even as the range expands.<\/p><\/div>

06<\/p>

Variants rather than individual products<\/h3>

Items in different versions are displayed as product variants. This keeps the shop streamlined and makes it easy to manage.<\/p><\/div>

07<\/p>

Editable with Elementor<\/h3>

The association\u2019s team manages news, policy statements and shop products independently. The layout remains stable and consistent throughout.<\/p><\/div>

08<\/p>

Responsive design<\/h3>

The website and online shop are fully optimised for smartphones, tablets and desktops \u2013 from the moment you first visit the site right through to completing your order.<\/p><\/div><\/div><\/div><\/section>\n\n

\"FairWertung\u2019s<\/figure>

Shop<\/strong>
Materials by category<\/p><\/div><\/div>

03 \/ Result<\/h6>

Find out more and place an order in one place.<\/mark><\/h2>

The result is a modern association website that seamlessly combines public relations and member services.<\/p>

The integrated WooCommerce shop replaces manual ordering processes. Members can find their materials in a dedicated, secure area, whilst prospective customers can order publicly available booklets directly online.<\/p>

The association also runs the altkleiderspenden.de portal, which we also developed.<\/p>

Two target groups<\/strong>The public and members in a single system<\/p>

Members\u2019 Shop<\/strong>Secure area with its own range of products<\/p>

Easy to look after yourself<\/strong>News and products without an agency<\/p><\/div>

View website \u2197<\/a><\/div>
Reference: altkleiderspenden.de \u2192<\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n\n
04 \/ Services<\/h6>

Your project? Here\u2019s what we can do for you.<\/mark><\/h2>

\u2190 View all references<\/a><\/p><\/div>