{"id":22031,"date":"2026-09-28T11:15:45","date_gmt":"2026-09-28T11:15:45","guid":{"rendered":"https:\/\/laolaweb.com\/?page_id=22031"},"modified":"2026-09-28T11:15:45","modified_gmt":"2026-09-28T11:15:45","slug":"advertise-property","status":"publish","type":"page","link":"https:\/\/laolaweb.com\/en\/plugins\/propstack-wordpress-plugin\/immobilien-veroeffentlichen\/","title":{"rendered":"Propstack plugin: List properties"},"content":{"rendered":"
\n

Propstack \u00d7 WordPress<\/p>\n

Properties from Propstack on your own website. A comparison of three methods.<\/mark><\/h1>

The properties are listed in the CRM, the property descriptions are ready, and the listings are live on the portals \u2013 only your own WordPress website is lagging behind. There are three technical ways to integrate Propstack. They differ significantly in terms of cost, complexity and whether Google can find your properties at all.<\/p>

\"Tobias<\/figure>
Discuss the project \u2192<\/a><\/div>
Go to the Propstack plugin \u2192<\/a><\/div><\/div><\/div><\/div>

3 ways to create your own property page<\/p>

01<\/p>

iFrame<\/strong>
Installed in minutes \u2013 invisible to Google<\/p><\/div>

02<\/p>

OpenImmo Export<\/strong>
ZIP via FTP \u2013 indexable, standard data set<\/p><\/div>

03<\/p>

API integration<\/strong>
Straight from Propstack \u2013 the most data fields<\/p><\/div>

Recommendation for Propstack users: API<\/strong><\/p><\/div><\/div><\/div><\/div><\/section>\n\n

The short answer<\/p>

The iFrame<\/strong> can be set up in minutes, but makes your properties virtually invisible to Google. The OpenImmo Export<\/strong> transfers the files as a ZIP file to your server via FTP and generates genuine, indexable pages \u2013 but requires server access and only provides the standard set of data. The API integration<\/strong> retrieves data directly from Propstack, is quickest to set up and provides the most data fields. For estate agents who want to be found via their own website, the API is usually the best choice.<\/p><\/div><\/div><\/section>\n\n

\n

01 \/ Why have your own website?<\/p>\n

Portals provide reach. But above all, yourself.<\/mark><\/h2>

Anyone making an enquiry via ImmoScout24 or Immowelt will have looked at twenty other properties beforehand and rarely remembers the estate agent\u2019s name. Your own website is the only channel that belongs to you.<\/p>

Important to bear in mind: Your own website does not replace the portals; it complements them. Portals generate enquiries, whilst your own site builds brand awareness, improves local search rankings and provides sales pitches.<\/p><\/div>

Local visibility<\/h3>

Search queries such as \u201ebuy a detached house in Leipzig S\u00fcdvorstadt\u201c lead to property portals \u2013 but also to estate agents\u2019 websites with well-designed property pages. Every property listing is an additional indexed page on your domain.<\/p><\/div>

Landlord acquisition<\/h3>

Sellers should check how an estate agent presents properties before instructing them. An empty or out-of-date property listing costs business.<\/p><\/div>

No duplicate data entry<\/h3>

Without an integration, you\u2019ll have to update each property twice: in the CRM and in WordPress. This takes time and leads to errors as soon as a price changes.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\n\n

\n

02 \/ Method 1: The iFrame<\/p>\n

Quick to install. But from an SEO perspective, it\u2019s a dead end.<\/mark><\/h2>

An iFrame is a window on your website through which content from an external page is displayed.<\/p>

You copy a code snippet, paste it onto a page \u2013 that\u2019s it. The object list appears, and it continues to be maintained elsewhere.<\/p><\/div>

Technical<\/p>

How it works<\/h3>

The browser loads your page and, within it, a second, standalone document from a third-party domain. To the visitor, it looks like part of your page. To search engines, however, it is not: the content remains associated with the source domain.<\/p><\/div><\/div><\/div>

Advantages<\/h3>
Advantage<\/th>What this means in practical terms<\/th><\/tr><\/thead>
Ready for immediate use<\/td>Paste the code and save it. No plug-in, no configuration, no import. Often done in under ten minutes.<\/td><\/tr>
No running costs<\/td>Can usually be used without an additional licence, provided the provider allows embedding.<\/td><\/tr>
No technical requirements<\/td>No FTP access, API key or specific version of WordPress is required.<\/td><\/tr>
Always up to date<\/td>The content comes live from the source; there is no import cycle that might fall behind.<\/td><\/tr>
No maintenance required<\/td>Updates and bug fixes are the responsibility of the provider of the embedded page.<\/td><\/tr><\/tbody><\/table><\/figure>

Arguments against the iFrame<\/h3>