{"id":22005,"date":"2026-09-30T11:17:53","date_gmt":"2026-09-30T09:17:53","guid":{"rendered":"https:\/\/laolaweb.com\/?page_id=22005"},"modified":"2026-09-30T11:17:53","modified_gmt":"2026-09-30T09:17:53","slug":"conversion-rate-optimisation","status":"publish","type":"page","link":"https:\/\/laolaweb.com\/en\/conversion-rate-optimierung\/","title":{"rendered":"Conversion Rate Optimisation"},"content":{"rendered":"
\n

Conversion Rate Optimisation for WooCommerce<\/p>\n

Higher turnover. From the same traffic.<\/mark><\/h1>

We optimise your online shop\u2019s conversion rate. For new and existing WooCommerce shops.<\/p>

\"Tobias<\/figure>
Request a consultation \u2192<\/a><\/div>
View the levers \u2193<\/a><\/div><\/div><\/div>

WOO<\/p>

Experience gained from managing numerous WooCommerce shops<\/strong>
Concrete measures rather than gut feelings.<\/p><\/div><\/div>

Same traffic. More orders.<\/p>

Your shop \u00b7 Example \u00b7 30 days<\/p>

Conversion Rate<\/p>

3.6 %<\/p>

\u25b2 previously 1.8 %<\/p><\/div>

Orders<\/p>

36<\/p>

\u25b2 previously 18<\/p><\/div><\/div>

Visitors<\/p>

1.000<\/p><\/div>

Product views<\/p>

640<\/p><\/div>

Shopping basket<\/p>

120<\/p><\/div>

Orders<\/p>

36<\/p><\/div><\/div><\/div>

+100 %<\/p>

Orders
without any further advertising budget.<\/strong><\/p><\/div>

Sample calculation<\/strong>
1,000 visitors \u00b7 CVR 1.8 % \u2192 3.6 %<\/p><\/div><\/div><\/div><\/div><\/section>\n\n

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01 \/ What is the conversion rate?<\/p>\n

Three ways to boost turnover. One of them is the biggest.<\/mark><\/h2>

The conversion rate (CVR) refers to the proportion of buyers out of all visitors to your shop. If you want to increase your e-commerce turnover, there are three key factors you can influence.<\/p>

Go to the adjustment screws \u2193<\/a><\/p><\/div>

01<\/p>

Traffic<\/h3>

More visitors through advertising, SEO or social media. It works \u2013 but usually requires an ongoing budget.<\/p><\/div>

02<\/p>

Conversion Rate<\/h3>

Turn more of the visitors who come anyway into buyers. In our experience, this is the most effective way to boost sales.<\/p><\/div>

03<\/p>

Shopping cart size<\/h3>

Higher turnover per order \u2013 for example, through suitable complementary and follow-on products.<\/p><\/div><\/div><\/div><\/div>

30<\/p>

Orders<\/p><\/div>

\u00f7<\/p>

1.000<\/p>

Visitors<\/p><\/div>

=<\/p>

3 %<\/p>

Conversion Rate<\/p><\/div><\/div>

\u201eBased on our experience of managing a large number of WooCommerce shops, I can say that a very good conversion rate starts at 5 %.\u201c<\/p>

\"Tobias<\/figure>

Tobias Ebert<\/strong>
Managing Director \u00b7 laOlaWeb<\/p><\/div>

A conversion does not always have to be a purchase: newsletter sign-ups, e-book downloads and enquiry forms can also be specifically targeted for growth.<\/p><\/div><\/div><\/section>\n\n

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02 \/ Measure rather than guess<\/p>\n

Making the impact visible. Using two methods.<\/mark><\/h2>

Any optimisation is only as good as the evidence to back it up. How you measure it depends on your traffic and your objective.<\/p>

Method A \u2014 A\/B test<\/p>

Accurate and statistically reliable.<\/h3>